Branding: What is it?

Soft drinks have been around for more than a century, yet one stands out as the definitive choice for most people. When we sit down at a restaurant, look over the menu, and the server comes to take our drink order, it is highly likely you’ll say this:...

6 Common Marketing Challenges for Startups

When you think about it, of all the essentials a startup needs to succeed, none are as important (or challenging) as effective marketing strategies. In fact, roughly 7000 small businesses go bankrupt every year in Canada, usually for one of four reasons: A lack of...